About Us
History
Leader +
Other Projects
Newsletter
Case Studies
Grants
Contact Us
Home
 
 Case Studies - Rural Tourism  
 
 Home Page | Wallough Village | Ballyfeeffe Quarry | Ring a Link | Ormond Soft Furnishings | Kells projects | Young Irish Film Makers | Camphill Biogas Project | Mobile IT Training Unit | WRITE womens project | SPEC | Agriculture/ Food
  
   
 

Wallslough Village

In 1997, the Hughes and Brennan Families of, Wallslough outside Kilkenny approached BNS for Technical Assistance grant-aid to carry out a feasibility study on a project idea they had. Having a strong historical association with show jumping, they decided to investigate the potential of further developing the idea in conjunction with providing on-site accommodation. Other resources existed to complement their ideas such as a natural spring-fed lake, a tranquil rural setting within easy access of Kilkenny City and national primary routes.
Image of horse at Wallslough Village

The Hughes Family set about conducting their research with the help of a research consultant. Their research focused on three areas; equestrian facilities, accommodation and amenities. The Hughes were convinced that their initial project idea was achievable. However, based upon the results of their research a certain level of refinement took place. They identified additional selling points to the project . For example, the promoters were keen to use Kilkenny City and its many attractions. The proximity of well known sporting venues such as Mount Juliet Golf Club and Gowran Park also added to the attraction. By the end of the research the promoters had identified that self catering type accommodation would best suit the type of proposal in mind, both the local tourist market and the proposed equestrian centre, especially during competitions and pony dub events, etc. Research indicated that the lake could be incorporated as a coarse fishing resource for tourists staying in the self-catering units.

As a result of the feasibility study, the promoters submitted a business plan to BNS. Funding was approved under the Rural Tourism Measure for the construction of six self catering units and associated landscaping of the surrounding amenities. Today the project has been completed, with six thatched self catering units built overlooking the lake. The equestrian centre, Incorporating the largest arena in the south east has stabling capacity for 30 horses in addition to a sand practice arena. The project has assumed the name Wallslough Village , due to its unique setting and planned layout. The lake has been stocked with coarse fish and will sustain rainbow trout. The initiative provides a unique, balanced rural tourism product within the BNS area.